6.03.2012

Improving on Perfection: Urban Decay's New Eyeshadow Formula in Buck and Freelove Review and Swatches

Urban Decay Eyeshadow New Formula in Freelove and Buck
Urban Decay New Eyeshadow Formula
Left: Freelove,  Right: Buck

When I learned that Urban Decay was reformulating their eyeshadow, I was skeptical. Wasn't their current formula stellar enough? I had my doubts that Urban Decay would be able to significantly improve their already high-quality eyeshadow. 

Despite my reservations, I was pleasantly surprised once I gave the new shadows a try.

Urban Decay Eyeshadow New Formula in Freelove and Buck
Urban Decay New Eyeshadow Formula
Left: Freelove,  Right: Buck

The first big change I noticed was increased silkiness. As fabulous as the old Urban Decay shadows were, certain shades felt a bit chalky to me. Now, the shadows apply more smoothly and evenly with no detectable fallout. This improved texture not only looks better, it feels more comfortable to apply on your delicate eyelids.

The second big change I noticed in Urban Decay's new eyeshadow formula was increased pigmentation. These shadows show up clearly and brightly with only a single swipe, even without primer. What you see in the pan is what you will see on your lids.

Urban Decay Eyeshadow New Formula in Freelove and Buck Look
Urban Decay New Eyeshadow Formula
Freelove and Buck Look

For this eye look, I applied Urban Decay Eyeshadow in Freelove to my lid and blended up to my browbone. I contoured the outer third of the crease and shaded my lid with Urban Decay Eyeshadow in Buck.

I have the old version of Urban Decay Eyeshadow in Buck from my Urban Decay Naked PaletteHere are the old formula and new formula swatched side by side:

Urban Decay Eyeshadow in Buck Old Formula New Formula
Urban Decay Eyeshadow in Buck Swatches
Top: Old Formula,  Bottom: New Formula

This isn't a very fair contest, because I swatched more layers of the old formula for this picture. Still, I think you can see that the new formula has greater pigmentation and applies more evenly.

Interestingly, it appears that Urban Decay has altered the color of Buck as well.  The old version appears to be a lighter, more golden matte brown, while the new version of Buck is cooler and darker.

Urban Decay Eyeshadow in Freelove is a golden peach shimmer. This shade has a bright shine, strong pigmentation, and zero fallout.

Urban Decay Eyeshadow in Freelove Swatch New Formula
Urban Decay New Eyeshadow Formula in Freelove Swatch

Bottom Line: Even though their old formula was great, Urban Decay still had a few tricks up their sleeve to take their eyeshadow to the next level. Buck and Freelove both have increased pigmentation and improved texture that makes application a treat. I don't feel the need to rush out and replace all my Urban Decay shadows with the updated formula, but the increased quality will influence my eyeshadow purchases in years to come. I appreciate and really respect the way that Urban Decay has embraced innovation.


1 comment:

  1. OMG. I love Urban Decay. They have my absolute hands down favorite liquid liners ever!

    ReplyDelete