|Own Renewing Firming Silk Concentrate|
I can't remember a time that a skin care company has gotten me more excited than Own. With a focus on clinically proven, effective ingredients AND natural, non-toxic formulas, San Francisco-based Own is a cruelty-free, forward thinking company that's well-attuned to what women want for their skin. After trying Own Renewing Firming Silk Concentrate ($24.99), I believe Own has what it takes to become a serious player in the skin care game.
The keystone ingredient in many of Own's products is conjugated linoleic acid, or CLA. CLA is a fatty acid found in safflower oil that has powerful antioxidant, anti-inflammatory, and anti-carcinogenic properties. It also helps to regulate skin cell structure, which prevents and reduces signs of aging.
Along with conjugated linoleic acid, Own Renewing Firming Silk Concentrate only contains three other ingredients: capric triglyceride, which is a moisturizing extract from coconut, coco-caprylate, an esterized version of coconut oil, and tocopherol (Vitamin E), an antioxidant that reduces signs of aging. That's it. No water, no fragrance, no parabens. The result? A supremely elegant, simple-yet-effective serum.
Own Renewing Firming Silk Concentrate has a silky smooth texture that sinks into your skin beautifully. No uncomfortable filmy finish here! Your skin is left looking plump and radiant the moment you put it on, and the results get even better the following day.
With Own Renewing Firming Silk Concentrate, my skin looks more clear, super soft, and glowing. I don't have any wrinkles yet so it's hard to evaluate this product's anti-aging properties, but I feel confident using Own Renewing Firming Silk Concentrate as a preventative measure thanks to its scientifically proven set of age-fighting ingredients.
The only drawback I can identify with Own Renewing Firming Silk Concentrate is the packaging. While I love the dropper bottle format, the dropper is a little leaky so I have to be super careful not to drip product on the counter. This serum is too good to waste!
If you're interested in trying Own, the products are available for purchase on Own's website, Drugstore.com, and Amazon
P.S. -- Own also has an iPhone app that photographs and analyzes your skin. The app allows you to track progress of wrinkles, acne, age spots, etc. and see what's working for your skin and what isn't. How cool is that?