10.01.2012

Almay Wake Up Eyeshadow and Primer in Revive Review and Swatches

Almay Wake Up Eyeshadow and Primer in Revive
Almay Wake Up Eyeshadow and Primer in Revive

As far as drugstore eyeshadow palettes go, Almay Wake Up Eyeshadow and Primer in Revive ($8.99) is good but not incredible.

This cruelty free set includes a so-so eyeshadow primer and a trio of medium quality shadows. The deep warm brown has the best pigmentation and silkiest application, followed by a lovely mid-tone honey brown with gold shimmer. Almay Wake Up Eyeshadow and Primer in Revive also includes an interesting mint-pistachio shade that sadly has less color payoff and a tendency to flake.

The color choices feel a little incomplete to me. I wish that this set included a paler shade for highlighting the browbone and/or lid.

Almay Wake Up Eyeshadow and Primer in Revive Swatches
Almay Wake Up Eyeshadow and Primer in Revive Swatches
L-R:  Primer, Mint, Dark Brown, Honey Brown

The primer in Almay Wake Up Eyeshadow and Primer in Revive has a nice, creamy texture and some shimmer for a luminous finish. It increases the color payoff of the shadows pretty well and makes them very easy to blend.

Where this primer falters is longevity. My favorite eyeshadow primers (Too Faced Shadow Insurance and Prestige Primed and Ready) make my look last all day, but Almay Wake Up Primer only keeps my shadow in place for about four hours. After that, it starts to crease and collect in my sockets. Four hours is not good enough!

Almay Wake Up Eyeshadow and Primer in Revive Swatch
Almay Wake Up Eyeshadow and Primer in Revive

After applying the Almay Wake Up Primer as a base, I brushed the mint shade on my lid, the honey brown in and above the crease, and the dark brown in the outer corner. I like the two brown shades but the mint doesn't really appeal to me. I can imagine it working for other people though, especially with mint being so trendy in recent years!

Bottom Line: Almay Wake Up Eyeshadow and Primer in Revive has two nice brown shades and a sub-par primer. All told, I recommend that you pass on this palette unless you are mint-lover looking for that special shade.

Are you an Almay fan? What do you think of the brand's eyeshadow?


2 comments:

  1. Bummer, it looked like this had promise. I do like Almay mascara for an emergency back up since I have sensitive eyes.

    -AJ
    FitTravelerAJ.blogspot.com

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    Replies
    1. Oo that's good to know. My eyes aren't particularly sensitive but it seems like many people's are. I'll keep that mascara in mind to suggest.

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